
Photo Credit: Henry Leutwyler. Janie Taylor, right, and Sébastien Marcovici appear in a New York City Ballet advertising campaign.
From the Wall Street Journal, “New York City Ballet’s new marketing campaign features a relaxed, casually sexy aesthetic that represents a radical image overhaul for the company, part of its most significant effort yet to appeal to the younger New Yorkers it hopes will become future patrons.”
Impressive, yes? To get a fresh-faced peek at some of your favorite NYCB dancers, click here.
Tags: New York City Ballet


